A behavior, according to Fogg, is something you can do right now or at another specific point in time. Second, we mistake aspirations for behaviors. Having fallen off the wagon, we feel bad about ourselves, return to our previous eating habits, and, inevitably, repeat the cycle again and again. But, then, we go to lunch with our colleagues and order a big meal. We commit to ridding ourselves of a few unwanted pounds. Why, then, do we struggle to make lasting change? The problem, according to Fogg, is threefold.įirst, we judge ourselves far too harshly when we fail. We want to eat more vegetables, be more patient with our children, go to bed earlier. We all have behaviors we want to change for the better. Making change tiny is the best way to create lasting change.
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